The goal of technology-driven innovation is not merely to “outcompete” your rivals. It is to rethink the terms of competition by embracing one-of-a-kind ideas in a world filled with copycat thinking. Don’t try to be the best at what lots of other organizations already do. Use technology to do things that only your organization can do. That’s a vital message for senior leaders, which comes with an equally vital warning: The more technology drives change, the more reservations about change remain the same. The most important challenge for leaders at every level is to convince their colleagues and customers that “playing it safe” may be the most dangerous course of all. You can’t do big things if you are content with doing things a little better than before.